A little bit About Us
At Forever Yours Lingerie, it is our goal to help you look and feel like the beautiful woman you are. From the moment you walk in the door, we want you to have the best lingerie-shopping experience possible. It begins with a beautifully-set stage of hardwood floors, pink and black walls and sparkling chandeliers, continues with the best bra, lingerie, shapewear, swimwear and sleepwear selection in western Canada, and finishes with personal, fun and expert service from our professionally trained fit-specialists. We were proudly honoured with the 2019 title of "Best Store in Canada" at the Best of Intima Awards held in New York City.
We carry all of the best European lingerie brands such as Prima Donna, Elomi, Ewa Michalak, Panache, Chantelle and Fantasie. We have over 20 years of expertise fitting women from cup sizes B – N. Whether you’re in need of an everyday t-shirt bra or a gorgeous multicoloured work of art, we have a wide range of products to fit your unique body.
And the best part is that we do the work for you! You provide us with your needs and wants, we determine your size and fit through measuring and fitting you with a base-line bra, and then we go to work, finding bras that fit all of your wardrobe requirements. And while we work, if you have brought someone with you, they can relax in our comfortable seating area while watching a movie or reading a magazine. As moms ourselves, we realize it is not always possible to get out shopping without your children, so we even have a small children’s area to help keep your little ones occupied while you shop.
We believe that bra shopping can be a fun and inspiring experience, and we know that we can make that happen for you.
And while you’re here, browse through our selection of sexy lingerie, pretty, lightweight sleepwear and loungewear, fashion-forward swimwear, panties and so much more. We even have an extensive men's section full of boxers and loungewear!
We believe that buying a bra is an experience and more than just getting the right fit. It is about the bra at the end of the day, but it is also about how you feel about yourself in the bra, your comfort, the perfect fit and your interaction with your personal fit specialist. We focus on teaching women how to wear a bra. But most importantly, we show women that the right styles combined with the right fit will provide her comfort, an improved body image, and a new outlook on life. Once properly fitted, we introduce the basics of lingerie care and show women how to build their “bra wardrobe” – a Forever Yours Lingerie concept that not only prolongs the life of each bra, but ensures the right bra for every occasion! From sports bra to strapless bra, there is a correct bra for every wardrobe situation!
75% of the store’s inventory is stocked with European designer brands rarely offered in department stores in Canada, providing customers with a very exclusive product mix. Labels like Chantelle, Panache, Ewa Michalak, and Prima Donna combine fashion and engineering to provide a supreme level of comfort and beauty. But Forever Yours Lingerie does much more than solve bra fit problems. We want every woman to feel confident and beautiful after they’ve been properly fit. We want every woman to love her body!
Have a specific question? Ask us in our live chat or email us.