February is a great month to celebrate love and kindness. And while Valentine’s Day tends to shine a spotlight on romance and couples, there are plenty of ways for you to share of yourself with the world that don’t rely on hearts and chocolate and teddy bears (okay, but a little chocolate never hurts).
Christmas and New Years have come and gone, Spring is still far off on the horizon and sometimes the rainy, grey days can feel endless. February is a month that often requires us to dig a little deeper to find something that makes us smile. But the one thing that will never fail to lighten your soul is to give of yourself to others. This month, Forever Your Lingerie would like to challenge you to act in kindness – to those you love, to those who can be hard to love, to those you’ve never met and – sometimes the hardest of all – to yourself.
We at Forever Yours Lingerie are all about daily selfless acts of love and acceptance, but we won’t let that stop us from celebrating Valentine’s Day with a purpose. Our goal is to listen to our hearts and to intentionally reach out in love to those around us.
Light the expensive candle and take a few deep breaths.
Invite someone new to your community over for dinner.
Ignore your inner critic and wear the sexy lingerie.
Whatever you can think of, let it be done with sincerity and out of love. We bet that the love you give will find its way back to you. With all that is heavy and terrible in this world, let’s be people who cultivate and encourage kindness and watch it spread.
And whether you celebrate Valentine’s Day with your partner or alone, whether you make it a Galentine’s Day with the girls or you focus on all the love you can pour out on your kids, we hope that you will find ways this month to be authentically you. We wish you a very love-filled February with kindness around every corner.
I know that for the majority of us, putting a lot of thought into what we wear under our clothes is usually the last thing on our minds. But after a long day at the office or chasing after the kids, what is the first thing to wiggle out of place, start to chafe or ride it’s way up your backside? Right – those sneaky, ill-fitting undergarments.
Likewise, how many of us are willing to make an investment into our lingerie wardrobes on an annual basis? We don’t always think about the quality, comfort and fit of our bras and panties when crossing them off our shopping list. We find something that looks like it will do the job and we’re onto the next task.
But what if we took a few extra minutes and truly made an vested interest in our selves and what we put on our bodies; to truly honour our figures, our daily comfort and our closets – all with one bra? I assure you that the pay off is well worth it.
And since 1946, Empreinte has been here to help us reach our luxurious bras goals and to set us on the path towards our best breast life.
Empreinte is a luxury lingerie brand from France with a focus on building a better and more glamourous bra experience for every woman. Lingerie from Empreinte is built with wearability, comfort and luxury in mind; their bras are created unlike any others in the world. Every Empreinte bra is made with the full busted woman in mind.
Their gorgeous cups are always made from tulle, lace or microfibre to provide a sturdy, reliable and durable fit. There is no elastane fibres in their cups, like many other brands. Overtime, the cups will not lose their shape and will hold you securely all day long.
The back bands have been researched and designed so that they will always return to their original shape. Again, these are not features like many other brands that will stretch and loose their fit over time.
Empreinte bras have a “chimney” back: a special construction that centers and balances the weight of the breasts, creating a balance between the middle of the back. Comfort and long wear are always the main goals. The straps are designed to ensure that they will not slip off your shoulders as the day wears on.
Empreinte’s bra straps have a low degree of elasticity, only stretching 30% unlike the industry standard, 50% stretch. Empreinte’s specific elasticity guarantees a longer life for the bra. And less stretch means a higher and firmer looking breast.
Empreinte uses a full, closed underwire in the underside of each bra. A closed underwire is extremely slimming and slenderizing. Their underwires are thicker and more sturdy than standard bras, ensuring they lie flat on the body and do not twist.
With hand made detailing and architecturally inspired shapes and designs, there is a lot of extra love that goes into the creation of each Empreinte style. And yes, the price of each piece reflects all of these amazing benefits.
These luxurious items are absolutely investment pieces for your wardrobe. But with gentle care, each Empreinte piece will more than pay for itself time and time again.
I was skeptical of the price differences when I first encountered Empreinte in comparison to other high end brands. As a large busted woman, would the expenditure be worthwhile? But after I slipped the proper fitting and exactingly placed Cassiopee onto my frame and saw my new figure under my clothes, I was sold. I have never experienced such a life changing piece of clothing. The rounded shape, close fitting underwire and gorgeous lace have made this one of my most favourite articles of clothing and I still revel with delight every time I put it on. Paired with the matching shorts, this is easily one of my husband’s most favourite looks as well.
Every season there is a new collection of colours and breath-taking styles from Empreinte. The hand stitched lace embroidery, elegant charm or bow details and deliciously designed matching panties make these collections a must see ever year. I always look forward to trying the new collections on and dreaming about what to treat myself to for the coming year.
Just like the changing leaves, cool mornings, and that cup of pumpkin spice in your hands, something fresh and new is in the air at Forever Yours Lingerie. In our quest to bring you the most beautiful, accessible and well-fitting lingerie we can find, the team here at FYL are so very excited to announce our newest brand…
The pure magic and enchantment of Dita von Teese has come to Canada! And Forever Yours Lingerie is so honoured to be the exclusive hosts of these amazing and iconic pieces of luxurious lingerie.
As a fashion icon, Dita Von Teese has taken her illustrious burlesque stage show around the world. She embodies femininity and a desire to celebrate the female form. Her unique vintage style has gained its own following across the globe. Christian Louboutin creates all of the shoes for her shows and her costumes never fail to surprise and delight.
“I am honoured to have my lingerie debut globally with premium retailers that represent style and sophistication. I’ve taken inspiration from my own vintage collection to create beautiful lingerie that captures the spirit of retro glamour while being accessible and functional for moments of everyday beauty and luxury”. – Dita Von Teese
With her own sense of grace in mind, timeless design, contemporary wear and accessibility, and deluxe details are the guiding principles of all Dita’s collections. Woman have always had curves. Her styles, with velvet straps, embroidered lace and sheer revealing panels, are made to celebrate those curves.
These alluring collections personify modern-day glamour, sex appeal and Dita’s love of everything burlesque.
The Dahlia collection with exquisite floral embroidery and soft velvet straps are the shining example of how small details can elevate a piece from basic to brilliant.
Sheer Witchery, with a perfect blend of nude underlay and delicious black floral lace and tulle accents, is everything you want your lingerie to be.
In classic black or rich jewel tones, there are underwire and non-underwire bras with matching panties in all styles. There are sexy vintage garter belts and seductive chemises with coordinating robes. Delightedly, there is something for everyone. For the time being, the bras are sized from B to F cups with G and H cups due to arrive in early 2018.
Be the very first to shop this exciting brand, both in-store or online, starting September 15th. We can’t wait for you to fall in love with Dita and her gorgeous style as much as we have!
Let’s be honest – there’s nothing quite like coming home from a long, hard day and being able to immediately get cozy. Now ladies, what is the number one action that instantly leads to relief and comfort? Reaching our hands up the back of our shirts and letting that clasp go… free the girls! Now while your bras should never, ever be that uncomfortable or have the ability to hurt you, there is something to be said for allowing your skin and shoulders a little freedom from the hours making your breast look fantastic in that properly fitting bra.
But what about those days off made for cute sundresses, lazy afternoons with friends or relaxing weekends spent shuffling around the house? Do we really want to bustle up and clasp our beloved boobies into our everyday brassieres? Not always.
Enter the bralette!
Sweet, simple, less confining, more comfort.
In recent years, the bralette has made a huge burst onto the fashion scene. From perfectly plain non-underwire pairings made to be worn in bed to lavish lace numbers that are meant to be seen and swooned over, the bralette is a must have comfort staple in any woman’s lingerie wardrobe.
Now I know exactly what you’re thinking… “Hold on a minute lady. There’s no way that a bralette is going to support, let alone cover, my gorgeous double G’s”. And you may have a point. But not all bralettes are made to only be enjoyed by our lovely sisters from the itty bitty tittie club. I hear your concern because when scrolling through my Instagram feed or browsing fabulous fashion pins on Pinterest, I have the same misgivings. All we tend to see are bralettes that highlight fashion over function and that certainly will not work for everyone.
But I am here to alleviate your fears my busty and voluptuous friends. Sure there are many flirty and flimsy bralettes to choose from, but I assure you, not all bralettes are created with only the small chested in mind. More and more well known, and well trusted, lingerie brands around the world are entering the bralette ring with their own cute and comfortable non-underwire bralette offerings. With large lace coverings to quarter wire side support, there are ways to get that lovely lingerie look without having to sacrifice all hope that your girls will still be able to swing free.
To be completely honest, most bralettes will not provide the same support that you’ve come to expect from your tried and true over the should bolder holders, but some of them will come close and still allow you that coveted comfort that those footloose and fancy free Instagram famous girls have found.
Here are a few of our favourite brands:
With new colours available each season, the Fancies bralettes from Freya Lingerie have become instant fan favourites. Hints of lace and plenty of support for even our largest chested staff, these flirty Fancies are a staple in our store.
Made with fine Italian lace, the Sweetie Soft Bralettes from Cosabella come in a plethora of pretty colours and are perfect for under any brunch worthy outfit.
Leto and their bralettes have been an exciting discovery with many styles made to fit up to a 3X. Fill your boots with any trend you desire: strappy, cut-outs, floral. The Leto range has it all and they deliver in comfort and fashion.
Blush Lingerie has perfectly married the longline bra look with the simplicity of a bralette. The Reverie design features triangle cups and small quarter wires for gentle side support. While these are still not bra cup sized, they do provide some of the look and feel of a traditional underwire bra.
There is a whole wonderful world of cute, comfortable and accommodating bralettes available to all the boobs, both big and small. Try a few and find your favourite. You’ll be living your best bralette life in no time!
We’ve all been there; your bra is gasping its last breath and you need to go bra shopping. This task is rarely at the top of anyone’s to do list, but it need to happen on occasion. Shopping for a new bra doesn’t have to be such a daunting task if you go into it with a few key things in mind.
1. GO IN WITH AN OPEN MIND
While you may have been loyal to your trusty black, moulded, plunge bra for the past five years, there is an entire world of styles, colours and proper sizes waiting to make your girls look their very best. You may have preferred a certain style because that’s just what you’ve always worn, but just because it’s what you’ve always bought that doesn’t mean that it’s the best style for you now. Be willing to try styles and colours outside of your bra comfort zone and be open to options; you may just fall in love.
2. TRUST YOUR FITTER
Any good lingerie store will have highly qualified and considerate fitters to help you find your perfect bra. While you should always purchase a bra that makes you feel confident and comfortable, trust that your fitter is there to help you find the right style, shape and size to make you look and feel fabulous. She might be encouraging you towards something you never thought of wearing and that’s okay! If you are not comfortable with your fitter, ask to work with someone else (we won’t get offended, we promise! You NEED to be comfortable with the person that you’re working with).
3. DIFFERENT BRAS DO DIFFERENT JOBS
Not every bra will work for every situation. You wouldn’t wear a sports bra with your cocktail dress just as you wouldn’t wear your strapless bra to the gym. You need a few solid options at your everyday disposal.
Expand your horizons and treats your ‘girls’ to what they, and you, deserve; a proper fit that leaves you feeling fantastic.
A little over two years ago we had an influx of customers coming to us saying they had all these almost brand new bras that they didn’t wear; either because they bought new ones that season or because of the ever changing female form (need I say more, we’ve all experienced that!). What could they or should they do with them?
Not being entirely sure, I did some research – you could donate them to a charity thrift store, you could send them to some bra collection organizations in the US, or you could send them to an organization that sends them to Africa or Asia. All very worthy and important causes, but there was nothing local in our backyard. And there is so much need here. We all know how expensive good quality bras can be – and for someone deciding whether to buy food, pay rent or buy a bra, the choice is a pretty obvious one.
We started thinking, “what if we did something here?” But what? Then I saw a video about a men’s store that collected suits, then fitted and altered them for newly released convicts to wear to job interviews. Could we do something like that? Did we want to add that to our plate? Would it work? Yes, yes and yes. And just like that Supportive Start was born!
I had been looking for a volunteer opportunity that would service our community and then this idea fell in our laps. What better way than to serve other than with what we know best…bras!
We wanted to do something more than just collect bras and drop them off to a shelter or transition house. We wanted to give women who were in a difficult spot in their life an experience as close to what they would have in the store: one on one service, kind words and a fun, memorable experience that would take them out of their situation if only for an hour or two.
So with all that in mind, we were off! We launched a bra drive to collect gently used bras from our customers to build our stock. That was our first surprise…the generosity of people wanting to contribute was amazing! We had bras pouring in from all over, people even sending packages of bras from out of town. We organized staff who were willing to volunteer their time to go to fit clinics and create an amazing experience for women and girls who might not otherwise ever experience a bra fitting or have a properly fitting bra.
But surprisingly, our biggest initial roadblock was getting organizations to invite us in to do free fit clinics for their clients. The fact that we are a private business wanting to do a bra fit clinic and give away free bras and panties was a challenge for some people to understand. What was our ‘angle’ and what we wanted out of it? We just wanted to give back to our community! After the first few fit clinics, organizations from homeless shelters to transition houses started talking to each other and we were being sought out from Abbotsford to the Downtown East Side.
When we first started doing the fit clinics my biggest eye opener was… how amazingly generous and loving so many of the women at the fit clinics were. They were willing to share their spots with each other, helping each other pick out panties and sharing a fun shopping experience with each other – just like customers in a store might! We had created what we had originally dreamed of! They were genuinely thankful and appreciative that other women cared enough about them to come and share such an intimate and personal experience with them.
We are so grateful that we are able to share our skills and talents as bra fitters with women and girls who really need life to be a little more comfortable. The other night we did a fit clinic at a youth drop in center and I overheard one of the teenage girls saying to the facilitator as she left her fitting, with her new bras and panties, that she had never felt so special before. That brought tears to my eyes and solidified why we want to continue Supportive Start.
I am also so humbled that so many of our suppliers have totally gotten on board with donating brand new panties and bras so that we always have the sizes that we need in stock for our fit clinics. We even have sales reps that come out an volunteer to be fitters at our clinics!
Our future goal for Supportive start is to partner with other companies who can supply the necessities that a lot of these women need but don’t have access to, such as feminine hygiene products, personal care products, oral hygiene and so on, so that we can provide care packages full of these items along with the bras and panties.
From a light bulb moment idea to a tangible way to help women in our community, Support Start has become something greater than we ever could have hoped. With the continued generosity of you – our beloved customers – we are so fortunate to be able to make a difference in the lives of women who need it most. So for that we thank you and we cannot wait to see where Supportive Start will take us in the years to come.
Swimming, Track and Field, Gymnastics, Rugby, Soccer, Beach Volleyball… Rio 2016 was on a constant feed at our home over the summer and I was a little bit sad to see it come to a close. I was unsure of how I would feel watching the Olympics this summer after much of the controversy surrounding Brazil’s preparation (or lack there of) for this event that would host thousands. But controversy and politics aside, I’m glad that we took time out of our day to watch so many amazing athletes do what they have trained for years to do: compete.
The memories that I will take away from having watched these Olympic games are two fold, but both lead to the same place for me.
Number One: Heck yes WOMEN!!! Canadian female athletes came out in full force for these games and have racked up more Summer Olympic medals than I can ever remember witnessing. This is a true sign of the shift that is being made in the athletics in Canada. The support that athletes need at this level to train to compete at an international level is finally showing up and this is the result. Canadian athletes, both women and men, are taking up space on the podium because their talent and hard work has been honoured at home. But to see so many Canadian women taking their place in the history books is truly inspiring. Which leads me to…
Number Two: My daughter was enthralled with the Olympics. While I find them entertaining and it is fun to watch Canadians compete, my seven year old is completely obsessed with each and every sport featured, regardless of which countries make the finals. With every sport we watched, her little mind raced and she would ask a million and six questions. “Could I run that fast Mommy?”, “Why do they need to wear goggles if they are good swimmers?”, “Can you win a medal for trampoline?!?!”. Her curiosity was infectious and it made me think: “Who are the Olympians of her generation?” Now I am by no means a competitive person, nor would I wish that level of pressure upon my children; but if the passion and the skill is there how can you not explore their interests. For now, ballet and piano are her passions. But if she wanted to pursue athletics in a team sport or other individual discipline, I feel compelled to at least let her try. I owe it to her to support her dreams because who knows where they will take her. I’m all for education first and not overloading tiny bodies with too many activities, but I love her enthusiasm for sports and competition.
So what does this have to do with bras? Well, from the on set of puberty until about 2 years ago, I honestly felt as though I was not “built” to be athletic or to compete in any type of vigorous sports. Being large chested meant I was discouraged from and by running, jumping, bouncing and many of the other movements that go hand in hand with being regularly active. Sure, I would try my hand at elliptical machines or stationary bikes, but even those made the girls bounce. And my heart just wasn’t in it. But I knew that there had to be a solution out there… and there was!!
Good freaking sports bras!! Who knew? Well, the lovely ladies here at Forever Yours Lingerie did, but I was still in the dark until I made an exasperated visit. Enter the geniuses at Panache Sport.
I no longer have an excuse to not go after the active lifestyle that I’ve always wanted. With my breasts securely supported and locked (comfortably) down, I run, I lift weights, I kick box, I yoga. All the things I had steered away from because of my chest size.
I desire to be a role model for both of my girls. I want them to know that women can do all the things that are out there for them to do. Being a woman is awesome! Being a woman who is supported by her family, community and country to do her best is amazing! There is no reason that our bodies should hold us back from being able to accomplish any dream our hearts may hold and I’m so glad that proper fitting sports bras are helping me to attain some of mine.
I love that Panache is featuring talented and accomplished female athletes in their advertising. For the Panache Sports bra in Odyssey they have chosen Nicola Adams are their model. Nicola Adams is a British boxer. The first woman to win an Olympic boxing title, she is the 2012 and 2016 Olympic gold medalist in the women’s flyweight division. As of 27 May 2016 she is the reigning Olympic, World, Commonwealth Games and European Games champion at flyweight. That is literally badass.
Don’t let your boobs keep you from achieving your goals!! Get out there and get your sweat on. Heck, I’ll come join you. We got this!
“It must be so much fun owning your own business!”
If I had a nickel for every time I’ve heard that! Owning FYL is a lot of paper work, staffing, training, scheduling, dealing with issues that arise – none of that sounds particularly fun, but then there is getting to work with amazing ladies, fabulous customers and the buying, oh, the buying!
That is an extremely fun part of my job! Getting to go to buying shows and booking all the latest looks for the upcoming seasons! So how does it happen? How do we decide on what we are going to bring into the store?
There are so many booths, so many brands and so many choices that it can be quite overwhelming.The first place I start is narrowing down what we are looking for; do we need more basics, or fashion colors, what are the specific size ranges?
We are always looking for brands and styles with a wide range of sizes, as well as looking for different brands at various price points. Not everyone wants to buy a $50 bra and not everyone wants to buy a $200 bra. Therefore we try to bring in a variety of price points to suit our customers’ needs.
So how do these shows work, you ask? You make an appointment with a brand that you are interested in, then when you are at their booth they have models that will try on samples so that you can see the fit. It is really helpful to be able to see the style on a body rather than just in a catalog. It really allows you to appreciate the lace, fabric, quality workmanship and sizing. From there it is the decision of choosing what you want to book based on what we need or what customers are requesting.
One of the best parts of going to a buying show is to find new and different products to bring into the store! This time it’s the Girly Go Garters that we were excited to find and bring in for our customers. The Girly Go Garter is the smart, sexy garter with pockets that safely holds your phone, cash, credit card, ID, lip gloss, and more!
The other great find from this show is our new sunhat line that is coming in just in time for cruise season. They are all handmade from start to finish and are made by artisan women in their homes in Madagascar. They are perfect for vacations, as they are packable and uncrushable.
No matter how much paperwork I have to do, buying trips and buying season will always make it worth it. And I’m able to honestly answer when someone asks “It must be so much fun owning your own business?”
20 Years….How did that happen so quickly? Especially considering I’m still only 29! 😉
20 years for me equals 3 expansions, 2 kids, a husband/business partner that I haven’t killed (yet;), over 20 staff, a website division, in-house photo studio, more changes than I can count (the internet wasn’t even around when I started FYL… Wrap your head around that!), lots of mistakes made & lots of opportunities seized!