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The Blog by Forever Yours Lingerie

Panache Sports Bras and Living Your Dreams

Swimming, Track and Field, Gymnastics, Rugby, Soccer, Beach Volleyball… Rio 2016 was on a constant feed at our home over the summer and I was a little bit sad to see it come to a close. I was unsure of how I would feel watching the Olympics this summer after much of the controversy surrounding Brazil’s preparation (or lack there of) for this event that would host thousands. But controversy and politics aside, I’m glad that we took time out of our day to watch so many amazing athletes do what they have trained for years to do: compete.

The memories that I will take away from having watched these Olympic games are two fold, but both lead to the same place for me.

Number One: Heck yes WOMEN!!! Canadian female athletes came out in full force for these games and have racked up more Summer Olympic medals than I can ever remember witnessing. This is a true sign of the shift that is being made in the athletics in Canada. The support that athletes need at this level to train to compete at an international level is finally showing up and this is the result. Canadian athletes, both women and men, are taking up space on the podium because their talent and hard work has been honoured at home. But to see so many Canadian women taking their place in the history books is truly inspiring. Which leads me to…

Number Two: My daughter was enthralled with the Olympics. While I find them entertaining and it is fun to watch Canadians compete, my seven year old is completely obsessed with each and every sport featured, regardless of which countries make the finals. With every sport we watched, her little mind raced and she would ask a million and six questions. “Could I run that fast Mommy?”, “Why do they need to wear goggles if they are good swimmers?”, “Can you win a medal for trampoline?!?!”. Her curiosity was infectious and it made me think: “Who are the Olympians of her generation?” Now I am by no means a competitive person, nor would I wish that level of pressure upon my children; but if the passion and the skill is there how can you not explore their interests. For now, ballet and piano are her passions. But if she wanted to pursue athletics in a team sport or other individual discipline, I feel compelled to at least let her try. I owe it to her to support her dreams because who knows where they will take her. I’m all for education first and not overloading tiny bodies with too many activities, but I love her enthusiasm for sports and competition.

So what does this have to do with bras? Well, from the on set of puberty until about 2 years ago, I honestly felt as though I was not “built” to be athletic or to compete in any type of vigorous sports. Being large chested meant I was discouraged from and by running, jumping, bouncing and many of the other movements that go hand in hand with being regularly active. Sure, I would try my hand at elliptical machines or stationary bikes, but even those made the girls bounce. And my heart just wasn’t in it. But I knew that there had to be a solution out there… and there was!!

Panache Sports Bras

Good freaking sports bras!! Who knew? Well, the lovely ladies here at Forever Yours Lingerie did, but I was still in the dark until I made an exasperated visit. Enter the geniuses at Panache Sport.

I no longer have an excuse to not go after the active lifestyle that I’ve always wanted. With my breasts securely supported and locked (comfortably) down, I run, I lift weights, I kick box, I yoga. All the things I had steered away from because of my chest size.

Panache Sports Bras

I desire to be a role model for both of my girls. I want them to know that women can do all the things that are out there for them to do. Being a woman is awesome! Being a woman who is supported by her family, community and country to do her best is amazing! There is no reason that our bodies should hold us back from being able to accomplish any dream our hearts may hold and I’m so glad that proper fitting sports bras are helping me to attain some of mine.

Panache Sports Bras

Panache Sports Bras

 

I love that Panache is featuring talented and accomplished female athletes in their advertising. For the Panache Sports bra in Odyssey they have chosen Nicola Adams are their model. Nicola Adams is a British boxer. The first woman to win an Olympic boxing title, she is the 2012 and 2016 Olympic gold medalist in the women’s flyweight division. As of 27 May 2016 she is the reigning Olympic, World, Commonwealth Games and European Games champion at flyweight. That is literally badass.

Panache Sports Bras

Don’t let your boobs keep you from achieving your goals!! Get out there and get your sweat on. Heck, I’ll come join you. We got this!

Erin Boxing

Much Love,

Erin

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Buying Season Bliss

“It must be so much fun owning your own business!”

 

If I had a nickel for every time I’ve heard that!  Owning FYL is a lot of paper work, staffing, training, scheduling, dealing with issues that arise – none of that sounds particularly fun, but then there is getting to work with amazing ladies, fabulous customers and the buying, oh, the buying!

 

That is an extremely fun part of my job! Getting to go to buying shows and booking all the latest looks for the upcoming seasons! So how does it happen? How do we decide on what we are going to bring into the store?

 

There are so many booths, so many brands and so many choices that it can be quite overwhelming.The first place I start is narrowing down what we are looking for; do we need more basics, or fashion colors, what are the specific size ranges?

Buying Trip

We are always looking for brands and styles with a wide range of sizes, as well as looking for different brands at various price points. Not everyone wants to buy a $50 bra and not everyone wants to buy a $200 bra. Therefore we try to bring in a variety of price points to suit our customers’ needs.

 

So how do these shows work, you ask? You make an appointment with a brand that you are interested in, then when you are at their booth they have models that will try on samples so that you can see the fit. It is really helpful to be able to see the style on a body rather than just in a catalog. It really allows you to appreciate the lace, fabric, quality workmanship and sizing. From there it is the decision of choosing what you want to book based on what we need or what customers are requesting.

Buying Trip

One of the best parts of going to a buying show is to find new and different products to bring into the store! This time it’s the Girly Go Garters that we were excited to find and bring in for our customers. The Girly Go Garter is the smart, sexy garter with pockets that safely holds your phone, cash, credit card, ID, lip gloss, and more!

Buying Trip

The other great find from this show is our new sunhat line that is coming in just in time for cruise season. They are all handmade from start to finish and are made by artisan women in their homes in Madagascar. They are perfect for vacations, as they are packable and uncrushable.

Buying Trip

No matter how much paperwork I have to do, buying trips and buying season will always make it worth it. And I’m able to honestly answer when someone asks “It must be so much fun owning your own business?”

Yes, it is! It’s amazing.

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20 years of FYL

20 Years….How did that happen so quickly? Especially considering I’m still only 29! 😉

20 years for me equals 3 expansions, 2 kids, a husband/business partner that I haven’t killed (yet;), over 20 staff, a website division, in-house photo studio, more changes than I can count (the internet wasn’t even around when I started FYL… Wrap your head around that!), lots of mistakes made & lots of opportunities seized!

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My first mammogram!

Well, It’s a rite of passage of sorts…My first mammogram! I just turned 41 in January, and I figured it was time to get one…

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Through their eyes…

I hate my thighs, I hate my tummy, I hate my butt,  I hate my….

For so many of us the list can go on and on and on. We so often spend so much time thinking, stressing and obsessing about what we don’t like about ourselves that we sometimes have a hard time seeing through that and recognizing what we actually like about ourselves or how others see us.

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How to ACE your Casting Call

The word is out, the message has been spread…And it’s almost time! The Forever Yours casting call for our big annual Fashion Show is this Thursday! (January 21st, 2016)

Wanna leave a memorable impression with us? (and perhaps get chosen to be our newest runway model!) Keep on reading and find out how to razzle dazzle your audition…

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Armatitis

I used to have a condition called ‘Armatitis’…I am now officially cured! What is armatitis you ask? It’s an affliction that a lot of women have whether they are big or small. It is a ridiculous, and often unfounded distain for your upper arms. I used to live in cardigans and sleeves regardless of how hot it was outside, because I didn’t want anyone to see my fat, ugly, hangy arms (these were all my own descriptors, no one else’s…)

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Beige or Bright?

When did so many of us we stop wearing things that make us happy? Never really a question that I thought about until the other week…

 

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A Day in the Life of A Fitter

A woman walks into our store for the first time (this is not the start of a bad joke I promise), she looks around, slightly overwhelmed, and is thinking about the unsuccessful shopping trips she has had in the past and sighs.

And then there is is… A chipper ‘Hi there! Is there anything I can help you find?’

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Our Lingerie Fashion Show Stuns, Surprises and Entertains!

“A tantalizing feast for all the senses!” That’s how one guest described our carnival themed lingerie fashion show that was held on May 29th at the Cascades Casino Ballroom in Langley, BC. A tantalizing treat it was! We couldn’t be happier with how it all turned out. We’ve been planning this show since the one in 2014 concluded, and dare we say, we think we did a pretty good job.

Now that the costumes, glue and glitter have been put away for another year, it’s time to reflect on what was possibly, the best night in the Valley!

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