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A Guide to Bra Washing – What You Should Know to Extend the Life of Your Bras

A quick Google search on “bra washing” will instantly bring you to article upon article about how to care for your undergarments. But do any of these well-meaning posts really have the best interest of you and your investments in mind? Yes, your bras should be an investment; and one that should be cared for accordingly.

If you’re anything like me though, laundry day is probably your least favourite time of the week. As an example, my daughter once made a sweet, but misguided, public declaration for Mother’s Day claiming that I was the best at doing laundry. All the other parents who knew me well laughed at the irony because getting clothes washed, dried, folded and put away is quite literally my arch nemesis.

how to wash your bra

However, when it comes to my properly fitting bras and precious matching panties, wash day has become something I look forward to. Knowing that I am doing my best to care for my bras (instead of just throwing them in like a load of bleach and hair dye stained towels), makes me feel glamourous and savvy. By following these simple steps when washing your bras, you too can extend the life of your delicates and save money in the long run.

1. Hand Wash, Hand Wash, Hand Wash!

Taking the time to hand wash is the number one way to extend the fit, shape and overall wearability of your bras. The alternative to washing by hand is machine washing. And if you machine-wash your bras, you may notice some of these tell-tale signs that the machine is doing some damage:

  • the elastic beginning to warp and lose its stretch, leading to an uncomfortable or looser band
  • misshapen cups or underwire, possibly leading to a wire popping out
  • snags in the lace or other delicate, handmade details from rogue hooks or other loose items
  • material beginning to pill or wrinkle, preventing it from looking as luxurious as it once did

Even in a delicates bag on a delicate cycle, you bra was never meant to withstand the beating that a washing machine can offer. Instead, choose your sink or a small wash basin to wash your bras and elegant panties in.

2. Always Use Cold or Cool Water

Hot water is the culprit that is damaging the fibres and elastic in your bras. The heat will loosen the fabric and the once perfect fit you walked away from the store with will no longer exist. Fill the basin with cold water. It will do just as well as hot water because you’re going to…

how to wash your bra

3. Use A Detergent Made Specifically for Delicates 

There are many great brands that have laundry soaps made just for your undergarments. Without the use of heavy and synthetic chemicals that can break down the fibres in your bra over time, two such options are Forever New and Eucalan. Gentle, clean-rinsing soaps or detergents that are made just for your bras will allow them to hold their shape longer.

4. Hang or Lay Flat to Dry

Again, your bra should be kept far away from intense heat when cleaning it. (However, turning up the heat on the dance floor? That’s up to you!).

If your bra is made of heavier fabrics, such as a moulded bra, be sure to lay it flat to dry so it can better retain its original shape. Hanging a sturdier bra could pull on or stretch the fabric leading to a distorted fit. Lighter fabrics like lace should be safe to hang so long as there’s nothing pulling on them that could change their shape.

how to wash your bra

Because of these easy steps, and how beautiful my bras are, I now look forward to washing them. I know that I’m doing myself and my bras a favour by properly caring for them. And in turn, am extending their life and my comfort for as long as possible.

The rest of the laundry, however? That’s still going to take some effort…

 

 

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Ewa Michalak – Well Made Polish Lingerie and Why You Need It in Your Wardrobe Right Now

If you follow Forever Yours Lingerie on Facebook or Instagram (and we hope that you do!), you might know by now that we are obsessed with Polish-made bras – the brand Ewa Michalak specifically – and we want you to be too.

But why? What’s all the hype about? Let us pour you some tea and tell you all about it. Then you can fall in love with lingerie designed by women, produced by women and made especially for women.

ewa michalak

That right there kind of says it all. We should all be wearing bras and panties that are designed and produced by the very people who know them best – women! Of course, there are fabulous men in the lingerie industry making magical things happen, but Ewa Michalak remains ahead of the curve when it comes to well-fitting, properly sized and on-trend pieces.

ewa michalak

Ewa Michalak is a shining example of how small business principles can be used and still allow a brand to become an international success. All of their products are made to order and produced locally in Poland, instead of relying on cheaper outsourcing. This aspect is key when it comes to some of our favourite things about this brand, namely their sizing.

Sizing is one of the biggest defining factors when it comes to our devotion to Ewa Michalak. Because everything is locally made to order this allows for little variances in the sizing of each style. How many times have you tried on a brand you like in one size, only to find that the next time the cups are too big or the band is too tight? Super frustrating and Ewa Michalak gets that.

ewa michalak

Hand in hand with consistent production is how they categorize their styles. Each style is given a category (S, BM, PL, FB, etc. which can be found on their website and in most of our product descriptions) to help you select the fit that works best for you. So if you feel amazing in one SM style, all other SM-made styles should make you feel equally thrilled.

Beyond consistent sizing and style production, there is an endless availability of actual sizes. Not everyone is a 34DD (but we love you all the same if you are <3 ) and their selections reflect the vast variances in the human body. Ewa Michalak makes harder to find sizes or shapes: a wider back and smaller cup sizes, or a smaller back and full bust, and everything in between. Basically, if you have a body, any shape or size, they will work to fit you. They will make custom sizes for an extra fee and these can be ordered from them directly.

 

Additionally, Ewa Michalak offers removable insert pads for breast asymmetry. We know that so many women are self-conscious about this, and it is fantastic for them to know that there is a company out there that makes bras specifically for them and their perfectly unique breasts.

Okay, so their bras fit great. What else? How about bras that make you feel sexy and confident? Bras you want to show off? Style and fashion is another reason we’re bewitched by this Polish brand.

Ewa Michalak designs a large variety of styles – there is literally something for everyone. Also, they are extremely progressive in their styling; they beat out a lot of other brands with the strappy trend and the tattoo look. They are supportive and fashionable, feminine and functional; no need to compromise.

 

And then there’s comfort! Ewa Michalak bras are comfortable from your first wear. They might be a little bit like your favourite pair of shoes; a quick trip around the block to break them in and make them your own. But then you feel them soften up and you feel cozy, secure and ready to hit the town. Yes, we’re still talking about the bras. In the right style for your shape, a bra should feel like you’re wearing nothing at all and this brand provides that feeling for so many people who try it.

 

Now any bra this magical should cost you an entire paycheque, right? Nope! Ewa Michalak pieces are ridiculously affordable with most styles priced under $100 CAD.

So Polish women are making well-fitting, stylish, comfortable and inclusive bras because they understand bodies and the struggles of finding a good bra that you are excited to wear. What’s not to love about Ewa Michalak?!

ewa michalak

If you are ready to try out this brand for yourself (don’t just take our neverending, steadfast word about it), then stop by our Langley store for an Ewa Michalak fitting. Or visit us online to shop the many styles and colours of Poland’s Ewa Michalak Lingerie.

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Get Your Best Beach Body Ever – How to Rock The Best Swimsuits This Summer

If you clicked on this hoping to find the latest fitness or diet trends, you might be disappointed. While we want you to feel your very best on the beach this year, this has nothing to do with crunches or kale. Of course, being healthy is awesome – but feeling confident in a bathing suit is all about the right fit and staying true to you.

You can find a hundred articles about how to find the right bathing suit for you (and they’ll probably link you to a meal and exercise plan too) but why should you avoid patterns or bright colours just because solids could be more slimming. Black looks great on everyone – but what if your soul screams for rainbows? You might look banging in a plunge bikini top – but what if a high-neck style is calling your name?

Just because someone else is telling you what should be best for you doesn’t mean that it is right for you. That’s the beauty of being true to you – you ultimately get to decide!

We at Forever Yours Lingerie believe that the best way to get a bikini body is to take your body – yes the one you have right now, curves, bumps, stretch marks and all – and put a bikini on it. Voila! Bikini body. Obviously, confidence and self-love is an ever-evolving process and not all of us are there yet (hello gorgeous cover-ups and maxi skirts!) but you should always love what you wear regardless of where you are in your body love journey.

Now, there are some things to consider when looking at the fit of your swimsuit to keep you feeling comfortable and confident.

  1. If you have a larger bust and/or prefer extra support, many brands offer bra cup sized bikini, tankini, and one piece options. Because of the underwire and cup sizing, it is always a good idea to be professionally fit to make sure that you are well supported, comfortable and that your suit will last.
  2. All swimsuits will stretch out in the water. When looking for the right fit, allow the bathing suit to be a little bt snug against you. Snug does not mean too tight, uncomfortable or painful! Honour your body and know what’s right for you. But a long-lasting fit will do you best if you plan for the fabric to stretch out.
  3. Consider the fabric of the suit. What do you plan to do in it? Any swimsuit will be perfect for lounging or tanning but if you plan to be in chlorinated water, be mindful of your choice. Look for a suit with a higher polyester content (one that is preferably chlorine resistant) and lower spandex/lycra mix. Hot tubs will always be rough on any suit: high heat and chlorine will break down the structure of the fabric. It is best to use an older and worn down suit in a hot tub.
  4. Don’t rule out design details just because of your body shape – high cut legs and ruching can be flattering on everyone!
  5. Try everything on. Okay, maybe not everything, but don’t go into a shopping session close-minded. You never know what style might surprise you. Just because you’ve only worn sporty one pieces for years or you’ve been told that you can only pull off a boyshorts, that doesn’t mean there isn’t something different and exciting out there for you.

Colours, patterns, every style imaginable, regular and plus sizing – there are so many options available to help you find your very best beach body. Take the dive today and find your perfect fit.



*READY TO TAKE THAT DIVE?*

Enter our Beach Buddies Swimsuit Contest to win a fitting and brand new swimsuit for you and your best beach buddy!


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Luxury, Fashion and Function – What’s Not To Love About Empreinte?

I know that for the majority of us, putting a lot of thought into what we wear under our clothes is usually the last thing on our minds. But after a long day at the office or chasing after the kids, what is the first thing to wiggle out of place, start to chafe or ride it’s way up your backside? Right – those sneaky, ill-fitting undergarments.

Likewise, how many of us are willing to make an investment into our lingerie wardrobes on an annual basis? We don’t always think about the quality, comfort and fit of our bras and panties when crossing them off our shopping list. We find something that looks like it will do the job and we’re onto the next task.

But what if we took a few extra minutes and truly made an vested interest in our selves and what we put on our bodies; to truly honour our figures, our daily comfort and our closets – all with one bra? I assure you that the pay off is well worth it.

And since 1946, Empreinte has been here to help us reach our luxurious bras goals and to set us on the path towards our best breast life.


Empreinte Nikki in Denim

Empreinte is a luxury lingerie brand from France with a focus on building a better and more glamourous bra experience for every woman. Lingerie from Empreinte is built with wearability, comfort and luxury in mind; their bras are created unlike any others in the world. Every Empreinte bra is made with the full busted woman in mind.


Empreinte Anna in Boise de Rose

  1. Their gorgeous cups are always made from tulle, lace or microfibre to provide a sturdy, reliable and durable fit. There is no elastane fibres in their cups, like many other brands. Overtime, the cups will not lose their shape and will hold you securely all day long.
  2. The back bands have been researched and designed so that they will always return to their original shape. Again, these are not features like many other brands that will stretch and loose their fit over time.
  3. Empreinte bras have a “chimney” back: a special construction that centers and balances the weight of the breasts, creating a balance between the middle of the back. Comfort and long wear are always the main goals. The straps are designed to ensure that they will not slip off your shoulders as the day wears on.
  4. Empreinte’s bra straps have a low degree of elasticity, only stretching 30% unlike the industry standard,  50% stretch.  Empreinte’s specific elasticity guarantees a longer life for the bra. And less stretch means a higher and firmer looking breast.
  5. Empreinte uses a full, closed underwire in the underside of each bra. A closed underwire is extremely slimming and slenderizing. Their underwires are thicker and more sturdy than standard bras, ensuring they lie flat on the body and do not twist.


Empreinte Melody in Gold

With hand made detailing and architecturally inspired shapes and designs, there is a lot of extra love that goes into the creation of each Empreinte style. And yes, the price of each piece reflects all of these amazing benefits.

These luxurious items are absolutely investment pieces for your wardrobe. But with gentle care, each Empreinte piece will more than pay for itself time and time again.


Empreinte Carolyn in Pourpre

I was skeptical of the price differences when I first encountered Empreinte in comparison to other high end brands. As a large busted woman, would the expenditure be worthwhile? But after I slipped the proper fitting and exactingly placed Cassiopee onto my frame and saw my new figure under my clothes, I was sold. I have never experienced such a life changing piece of clothing. The rounded shape, close fitting underwire and gorgeous lace have made this one of my most favourite articles of clothing and I still revel with delight every time I put it on. Paired with the matching shorts, this is easily one of my husband’s most favourite looks as well.



Empreinte Cassiopee in Black

Every season there is a new collection of colours and breath-taking styles from Empreinte. The hand stitched lace embroidery, elegant charm or bow details and deliciously designed matching panties make these collections a must see ever year. I always look forward to trying the new collections on and dreaming about what to treat myself to for the coming year.


Empreinte Anna in Lagoon

Be sure to consider the revolutionary power of a luxurious and uplifting bra such as the many beautiful offerings from Empreinte the next time you stop by Forever Yours Lingerie for your next fitting.

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The Beauty of Bralettes

Let’s be honest – there’s nothing quite like coming home from a long, hard day and being able to immediately get cozy. Now ladies, what is the number one action that instantly leads to relief and comfort? Reaching our hands up the back of our shirts and letting that clasp go… free the girls! Now while your bras should never, ever be that uncomfortable or have the ability to hurt you, there is something to be said for allowing your skin and shoulders a little freedom from the hours making your breast look fantastic in that properly fitting bra.

But what about those days off made for cute sundresses, lazy afternoons with friends or relaxing weekends spent shuffling around the house? Do we really want to bustle up and clasp our beloved boobies into our everyday brassieres? Not always.

Enter the bralette!

Sweet, simple, less confining, more comfort.

In recent years, the bralette has made a huge burst onto the fashion scene. From perfectly plain non-underwire pairings made to be worn in bed to lavish lace numbers that are meant to be seen and swooned over, the bralette is a must have comfort staple in any woman’s lingerie wardrobe.

Now I know exactly what you’re thinking… “Hold on a minute lady. There’s no way that a bralette is going to support, let alone cover, my gorgeous double G’s”. And you may have a point. But not all bralettes are made to only be enjoyed by our lovely sisters from the itty bitty tittie club. I hear your concern because when scrolling through my Instagram feed or browsing fabulous fashion pins on Pinterest, I have the same misgivings. All we tend to see are bralettes that highlight fashion over function and that certainly will not work for everyone.

But I am here to alleviate your fears my busty and voluptuous friends. Sure there are many flirty and flimsy bralettes to choose from, but I assure you, not all bralettes are created with only the small chested in mind. More and more well known, and well trusted, lingerie brands around the world are entering the bralette ring with their own cute and comfortable non-underwire bralette offerings. With large lace coverings to quarter wire side support, there are ways to get that lovely lingerie look without having to sacrifice all hope that your girls will still be able to swing free.

To be completely honest, most bralettes will not provide the same support that you’ve come to expect from your tried and true over the should bolder holders, but some of them will come close and still allow you that coveted comfort that those footloose and fancy free Instagram famous girls have found.

Here are a few of our favourite brands:

Freya Fanices

With new colours available each season, the Fancies bralettes from Freya Lingerie have become instant fan favourites. Hints of lace and plenty of support for even our largest chested staff, these flirty Fancies are a staple in our store.

Cosabella Sweetie Soft Bralette

Made with fine Italian lace, the Sweetie Soft Bralettes from Cosabella come in a plethora of pretty colours and are perfect for under any brunch worthy outfit.

Leto Bralettes

Leto and their bralettes have been an exciting discovery with many styles made to fit up to a 3X. Fill your boots with any trend you desire: strappy, cut-outs, floral. The Leto range has it all and they deliver in comfort and fashion.

Blush Reverie Bralette

Blush Lingerie has perfectly married the longline bra look with the simplicity of a bralette. The Reverie design features triangle cups and small quarter wires for gentle side support. While these are still not bra cup sized, they do provide some of the look and feel of a traditional underwire bra.

There is a whole wonderful world of cute, comfortable and accommodating bralettes available to all the boobs, both big and small. Try a few and find your favourite. You’ll be living your best bralette life in no time!

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How to Choose The Right Bra

*As featured in FabUplus Magazine, Spring 2017

By Sonya Perkins

We’ve all been there; your bra is gasping its last breath and you need to go bra shopping. This task is rarely at the top of anyone’s to do list, but it need to happen on occasion. Shopping for a new bra doesn’t have to be such a daunting task if you go into it with a few key things in mind.

1. GO IN WITH AN OPEN MIND

While you may have been loyal to your trusty black, moulded, plunge bra for the past five years, there is an entire world of styles, colours and proper sizes waiting to make your girls look their very best. You may have preferred a certain style because that’s just what you’ve always worn, but just because it’s what you’ve always bought that doesn’t mean that it’s the best style for you now. Be willing to try styles and colours outside of your bra comfort zone and be open to options; you may just fall in love.

2. TRUST YOUR FITTER

Any good lingerie store will have highly qualified and considerate fitters to help you find your perfect bra. While you should always purchase a bra that makes you feel confident and comfortable, trust that your fitter is there to help you find the right style, shape and size to make you look and feel fabulous. She might be encouraging you towards something you never thought of wearing and that’s okay! If you are not comfortable with your fitter, ask to work with someone else (we won’t get offended, we promise! You NEED to be comfortable with the person that you’re working with).

3. DIFFERENT BRAS DO DIFFERENT JOBS

Not every bra will work for every situation. You wouldn’t wear a sports bra with your cocktail dress just as you wouldn’t wear your strapless bra to the gym. You need a few solid options at your everyday disposal.

Expand your horizons and treats your ‘girls’ to what they, and you, deserve; a proper fit that leaves you feeling fantastic.

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Panache Sports Bras and Living Your Dreams

Swimming, Track and Field, Gymnastics, Rugby, Soccer, Beach Volleyball… Rio 2016 was on a constant feed at our home over the summer and I was a little bit sad to see it come to a close. I was unsure of how I would feel watching the Olympics this summer after much of the controversy surrounding Brazil’s preparation (or lack there of) for this event that would host thousands. But controversy and politics aside, I’m glad that we took time out of our day to watch so many amazing athletes do what they have trained for years to do: compete.

The memories that I will take away from having watched these Olympic games are two fold, but both lead to the same place for me.

Number One: Heck yes WOMEN!!! Canadian female athletes came out in full force for these games and have racked up more Summer Olympic medals than I can ever remember witnessing. This is a true sign of the shift that is being made in the athletics in Canada. The support that athletes need at this level to train to compete at an international level is finally showing up and this is the result. Canadian athletes, both women and men, are taking up space on the podium because their talent and hard work has been honoured at home. But to see so many Canadian women taking their place in the history books is truly inspiring. Which leads me to…

Number Two: My daughter was enthralled with the Olympics. While I find them entertaining and it is fun to watch Canadians compete, my seven year old is completely obsessed with each and every sport featured, regardless of which countries make the finals. With every sport we watched, her little mind raced and she would ask a million and six questions. “Could I run that fast Mommy?”, “Why do they need to wear goggles if they are good swimmers?”, “Can you win a medal for trampoline?!?!”. Her curiosity was infectious and it made me think: “Who are the Olympians of her generation?” Now I am by no means a competitive person, nor would I wish that level of pressure upon my children; but if the passion and the skill is there how can you not explore their interests. For now, ballet and piano are her passions. But if she wanted to pursue athletics in a team sport or other individual discipline, I feel compelled to at least let her try. I owe it to her to support her dreams because who knows where they will take her. I’m all for education first and not overloading tiny bodies with too many activities, but I love her enthusiasm for sports and competition.

So what does this have to do with bras? Well, from the on set of puberty until about 2 years ago, I honestly felt as though I was not “built” to be athletic or to compete in any type of vigorous sports. Being large chested meant I was discouraged from and by running, jumping, bouncing and many of the other movements that go hand in hand with being regularly active. Sure, I would try my hand at elliptical machines or stationary bikes, but even those made the girls bounce. And my heart just wasn’t in it. But I knew that there had to be a solution out there… and there was!!

Panache Sports Bras

Good freaking sports bras!! Who knew? Well, the lovely ladies here at Forever Yours Lingerie did, but I was still in the dark until I made an exasperated visit. Enter the geniuses at Panache Sport.

I no longer have an excuse to not go after the active lifestyle that I’ve always wanted. With my breasts securely supported and locked (comfortably) down, I run, I lift weights, I kick box, I yoga. All the things I had steered away from because of my chest size.

Panache Sports Bras

I desire to be a role model for both of my girls. I want them to know that women can do all the things that are out there for them to do. Being a woman is awesome! Being a woman who is supported by her family, community and country to do her best is amazing! There is no reason that our bodies should hold us back from being able to accomplish any dream our hearts may hold and I’m so glad that proper fitting sports bras are helping me to attain some of mine.

Panache Sports Bras

Panache Sports Bras

 

I love that Panache is featuring talented and accomplished female athletes in their advertising. For the Panache Sports bra in Odyssey they have chosen Nicola Adams are their model. Nicola Adams is a British boxer. The first woman to win an Olympic boxing title, she is the 2012 and 2016 Olympic gold medalist in the women’s flyweight division. As of 27 May 2016 she is the reigning Olympic, World, Commonwealth Games and European Games champion at flyweight. That is literally badass.

Panache Sports Bras

Don’t let your boobs keep you from achieving your goals!! Get out there and get your sweat on. Heck, I’ll come join you. We got this!

Erin Boxing

Much Love,

Erin

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Buying Season Bliss

“It must be so much fun owning your own business!”

 

If I had a nickel for every time I’ve heard that!  Owning FYL is a lot of paper work, staffing, training, scheduling, dealing with issues that arise – none of that sounds particularly fun, but then there is getting to work with amazing ladies, fabulous customers and the buying, oh, the buying!

 

That is an extremely fun part of my job! Getting to go to buying shows and booking all the latest looks for the upcoming seasons! So how does it happen? How do we decide on what we are going to bring into the store?

 

There are so many booths, so many brands and so many choices that it can be quite overwhelming.The first place I start is narrowing down what we are looking for; do we need more basics, or fashion colors, what are the specific size ranges?

Buying Trip

We are always looking for brands and styles with a wide range of sizes, as well as looking for different brands at various price points. Not everyone wants to buy a $50 bra and not everyone wants to buy a $200 bra. Therefore we try to bring in a variety of price points to suit our customers’ needs.

 

So how do these shows work, you ask? You make an appointment with a brand that you are interested in, then when you are at their booth they have models that will try on samples so that you can see the fit. It is really helpful to be able to see the style on a body rather than just in a catalog. It really allows you to appreciate the lace, fabric, quality workmanship and sizing. From there it is the decision of choosing what you want to book based on what we need or what customers are requesting.

Buying Trip

One of the best parts of going to a buying show is to find new and different products to bring into the store! This time it’s the Girly Go Garters that we were excited to find and bring in for our customers. The Girly Go Garter is the smart, sexy garter with pockets that safely holds your phone, cash, credit card, ID, lip gloss, and more!

Buying Trip

The other great find from this show is our new sunhat line that is coming in just in time for cruise season. They are all handmade from start to finish and are made by artisan women in their homes in Madagascar. They are perfect for vacations, as they are packable and uncrushable.

Buying Trip

No matter how much paperwork I have to do, buying trips and buying season will always make it worth it. And I’m able to honestly answer when someone asks “It must be so much fun owning your own business?”

Yes, it is! It’s amazing.

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A Day in the Life of A Fitter

A woman walks into our store for the first time (this is not the start of a bad joke I promise), she looks around, slightly overwhelmed, and is thinking about the unsuccessful shopping trips she has had in the past and sighs.

And then there is is… A chipper ‘Hi there! Is there anything I can help you find?’

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And This Little Lady Went to Market…

Choices, choices, choices. With so many different brands, styles, prints and colours, picking what get’s to go in our store can be quite the decision (a fun one though)!

In this blog post, I’ll chat a bit about the “behind the scenes” action that goes on here at Forever Yours Lingerie and how we find the wonderful items you see in our store.

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