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Fitting with Freddy – The World famous Fit Specialist

It was an honour.

We had the pleasure of hosting a two day event with Eveden. Founded in 2001, Eveden provides some of the largest names in the bra industry including Elomi, Goddess, Freya and Fantasie. Striving for substantial quality and femininity, these brands are well known and sought after in the world of bra fitting.

 

And so is Freddy.

Frederika (Freddy) Zappe is Eveden’s National Fit Specialist. Freddy travels worldwide, training, educating and inspiring people from all walks of life. We can’t help but be star struck in her presence!

 

Last Thursday, September 13, 2018 was the first day we’ve closed up shop for a dedicated day of staff training! It was 4 hours of education, laughter, and inspiration with Freddy, Paula (our regional representative), Heather (Canadian ales representative) and Laurel (Senior Vice President of Sales). Talk about a bunch of boss babes, am I right? Freddy’s many years of experience in the bra industry has provided us with a deeper understanding of why we do what we do at FYL. From teachings to fitting tips, professionalism and simply making women feel incredible, we were all hooked in by every word she said.

Freddy also brought her famous “barley boobs” (pink bags filled with 8 pounds of barley that you hang around your neck to demonstrate the weight of average size 38F breasts) Sounds pretty sexy right? Totally not meant to be sexy, but rather to drive home how crucial it is to wear a supportive bra, especially if you have larger breasts. Freddy’s favorite ploy is to get a man to put them on, and there’s only one man here at FYL…Brian, co-owner and Sonya’s husband!

He was the best sport and will always “take one for the team”…and the FYL team wildly demonstrated with their applause & hoots that they wanted him to be our boob model!  I’ve always known that the bra band should sit completely parallel to the floor, but Freddy was able to eloquently illustrate and explain why. The strongest part of the back is the mid back, which is exactly where that band should sit. If the band is too high (or less commonly too low) we’re adding weight and pressure to a part of our body that is less capable to carry the weight. Interesting, right?

 

Following the boob talk, we had a chance to have some ‘real-talk’. Freddy has always ensured that there is time to get feedback from us on products from Eveden. It provides a safe space for us to offer brutally honest opinions on what we love and hate about the products, as well as what our customers want to see in upcoming seasons, knowing that something will be done with it. She listens intently with the purpose of offering solutions and change. Freddy is the woman to get things done.

Then it was time for some hands on training! A number of the staff were so excited to try Eveden products, even next seasons samples, eek! This allowed us to show Freddy and the others not only Eveden products on multiple bodies, but other brands as well. With an open mind and eagerness to learn, the Eveden team embraced this as an opportunity to learn more about brands and products other than their own.

In the evening, Freddy provided a talk to a group of guests that signed up for an evening with Freddy. She was able to provide the knowledge and inspiration about bras and fittings that we were fortunate to receive earlier in the day, as well as some really heartfelt talk about confidence, feeling like we are ‘not good enough’, and how we start overcoming that… There were tears and some big revelations by some of the women attending!

With appies, bubbly, swag and giveaways, it made for a fun and exciting evening!

 

We will be looking to have Freddy back annually for an information evening. The Bra Industry is overwhelming, confusing and often dreaded by many people with a bust. Freddy has the ability to take the unknown and the intimidating and turn it into something fun and relatable. I strongly suggest signing up for tickets when she’s here next, as you’ll walk in confused, and walk out inspired. How many people do you know that can do that for you?

Freddy changes lives. I strongly suggest you take the opportunity for her to change yours.

 

Fit Specialist and Die-Hard Freddy Fan

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20 years of FYL

20 Years….How did that happen so quickly? Especially considering I’m still only 29! 😉

20 years for me equals 3 expansions, 2 kids, a husband/business partner that I haven’t killed (yet;), over 20 staff, a website division, in-house photo studio, more changes than I can count (the internet wasn’t even around when I started FYL… Wrap your head around that!), lots of mistakes made & lots of opportunities seized!

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How to ACE your Casting Call

The word is out, the message has been spread…And it’s almost time! The Forever Yours casting call for our big annual Fashion Show is this Thursday! (January 21st, 2016)

Wanna leave a memorable impression with us? (and perhaps get chosen to be our newest runway model!) Keep on reading and find out how to razzle dazzle your audition…

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Our Lingerie Fashion Show Stuns, Surprises and Entertains!

“A tantalizing feast for all the senses!” That’s how one guest described our carnival themed lingerie fashion show that was held on May 29th at the Cascades Casino Ballroom in Langley, BC. A tantalizing treat it was! We couldn’t be happier with how it all turned out. We’ve been planning this show since the one in 2014 concluded, and dare we say, we think we did a pretty good job.

Now that the costumes, glue and glitter have been put away for another year, it’s time to reflect on what was possibly, the best night in the Valley!

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A Night At the Carnival!

It’s been a while since we’ve written a post here… which means we’re busy. Busy preparing for our annual fashion show! You’ve seen the sneak peaks of the costumes on our social media feeds and gorgeous photos of the models that will be there. We thought we’d tell you a bit more about what you can expect… 

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Tricks of the Trade: Ace Your Casting Call

So, who wants to strip down to their underwear in front of a bunch of people they’ve never met? Sounds scary but also kinda adventurous, right? If you are coming to our open casting call this January 21st, that’s just what we are asking you to do!

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Want to be a Runway Model? Open Casting Call!

Christmas is over, the decorations are packed up for another year and we (at least me anyway) can start looking forward to the longer days of Spring! What makes me so excited about spring, other than the flowers blooming, the warm breezes, the shedding of all those winter layers (isn’t that enough?) is the huge Fashion Show that we hosted in May benefiting our charitable initiative, Supportive Start. Last year was our first year hosting it, and boy, what fun we had! From over-the-top costumes to themed runway walks to burlesque – our show had it all! This year, we aim to make it even bigger and better. That’s where you come in…

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