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The Blog by Forever Yours Lingerie

Category Archives for The Store

20 years of FYL

20 Years….How did that happen so quickly? Especially considering I’m still only 29! 😉

20 years for me equals 3 expansions, 2 kids, a husband/business partner that I haven’t killed (yet;), over 20 staff, a website division, in-house photo studio, more changes than I can count (the internet wasn’t even around when I started FYL… Wrap your head around that!), lots of mistakes made & lots of opportunities seized!

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And This Little Lady Went to Market…

Choices, choices, choices. With so many different brands, styles, prints and colours, picking what get’s to go in our store can be quite the decision (a fun one though)!

In this blog post, I’ll chat a bit about the “behind the scenes” action that goes on here at Forever Yours Lingerie and how we find the wonderful items you see in our store.

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Tricks of the Trade: Ace Your Casting Call

So, who wants to strip down to their underwear in front of a bunch of people they’ve never met? Sounds scary but also kinda adventurous, right? If you are coming to our open casting call this January 21st, that’s just what we are asking you to do!

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Where is the Plus Size Section?

We often have new customers that come into the store already knowing that we carry all sizes (what the industry would label as straight sizes and plus sizes) and will ask…’Where is your plus size section?’ ‘Everywhere’ is always my response. Here’s why…

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Not Your Grandmother’s Bra Store

Picture this: A frustrated woman is shopping at a trendy lingerie store in her local mall. She is surrounded by a pile of 20 or so bras that looked cute on the hanger, but WILL NOT support her beautiful bust. The ill-fitting contraptions she’s trying are pinching, puckering and poking her in all the wrong ways. She sighs.  She knows there are places that might cater to her needs but cannot fathom the fact that she – a modern, fashionable woman – should have to settle for her grandmother’s full support bra. Sound familiar?

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