The Blog by Forever Yours Lingerie

Not Your Grandmother’s Bra Store

Picture this: A frustrated woman is shopping at a trendy lingerie store in her local mall. She is surrounded by a pile of 20 or so bras that looked cute on the hanger, but WILL NOT support her beautiful bust. The ill-fitting contraptions she’s trying are pinching, puckering and poking her in all the wrong ways. She sighs.  She knows there are places that might cater to her needs but cannot fathom the fact that she – a modern, fashionable woman – should have to settle for her grandmother’s full support bra. Sound familiar?

If the thought of a professional bra fitting brings visions of oversized pieces of cloth strapped onto your breasts then it’s time we re-visit the mindset of specialty lingerie stores. At Forever Yours Lingerie our goal is to make bra fitting an enjoyable and empowering experience. Gone are the days of the thick, high-necked brassieres you once saw in your grandma’s closet. We offer an extensive selection of designer brands rarely offered in department stores across North America, providing customers with a very exclusive selection that will last them a very long time. Let our professionally trained fitters get you into a bra you never thought could exist. International brands like PrimaDonna, Chantelle, Empreinte and Panache create beautiful pieces of lingerie that not only offer a wide variety of sizes but are beautiful too!

Let’s take a look at PrimaDonna. Established well over 100 years ago, it’s safe to say that they know a thing or two about women’s lingerie.  Each PrimaDonna bra is carefully handcrafted and tested, requiring 40 to 50 stages of assembly before reaching our customers. Every seam and stitch in their bras is there for a reason. PrimaDonna Bras have details you can’t even see; for example, they wrap their underwires in a cushioned rubber before they are put into the bra – talk about added comfort! Prima Donna also has a sister brand offering the same fit and quality, but has its own totally unique style. PrimaDonna Twist is luxury lingerie for women who take a larger cup size, but with a “twist”: playful prints, trendy colours and exquisite embroidery.

Here’s just a sample of what you can find in-store and online. We do our utmost best to accommodate women of all shapes and sizes; our inventory is stocked with cup sizes B- K. Whether you’re in need of an everyday t-shirt bra or a gorgeous multicoloured work of art, we have a wide range of products to fit your unique body and particular needs.


Lastly, the word “lingerie” is in our name for a reason. We not only stock the one of the widest selections of bras in British Columbia, we also carry stunning lingerie ensembles from Small to 6X, panties cut in every style imaginable, sleepwear and swimwear, too!

So, did we change your mind? Were you ever skeptical about visiting a specialty bra store? 


Signature Kristina

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