Let’s be honest; as much as we all love a night out in a new little black dress, nothing beats a Sunday morning in your favourite shirt and a cozy chair. We all spend so much time perfecting our weekday wardrobe that when it comes to your day-off outfits they should be easy and comfortable decisions. North Vancouver’s Paper Label agrees and is here to provide you with perfect West Coast-inspired options for elevated loungewear.
Designed with style and wearability in mind, Paper Label is, “created by women for women. [It] is well-considered, clever lounge and sleepwear that will move you through the day from sleep to street. Intentional style and contemporary lines for women who are on the move and want to feel ready for anything.”
There is a rising trend that sees many of us taking our love for comfort from the bedroom out into the world. Here on the West Coast, we are known for our yoga inspired day-to-day style. But Paper Label’s goal is to elevate us beyond worn out spandex and gym wear; a mission they are succeeding at.
Their evolving collections are rooted in contentment and relaxation but aim to put style and fashion at the forefront. There is no reason why loungewear should be confined to your living room. Take any of their pieces, alone or layered together, for a spin to the coffee shop, on your weekend errands or to brunch with friends. Tanks, joggers, cardigans and tees, there are plenty of ways to mix and match your perfect relaxation look.
The highlight of this loungewear-as-outerwear style is their Tencel fabric. Tencel is made from extracted wood and offers so many wonderful West Coast benefits: it is more absorbent than cotton, softer than silk and cooler than linen. Because of its structure, there is a gentle, draping quality to each item that adds to their femininity and coziness. There is no risk of shrinkage after washing with Tencel and its moisture absorption and release makes it perfect for our rainy climate. Tencel is a sustainable and eco-friendly fabric making it even easier to love.
We at Forever Yours Lingerie are super fans (as you can see if you creep us on Instagram!) and are always stoked when a new collection hits our store. Being comfortable and stylish is something we take seriously – even if we aren’t a very serious bunch. Paper Label is absolutely one of our favourite new and local brands and we’re so excited to share it with you.
From your couch to the cabin to the cafe, Paper Label loungewear is everything you’re looking for when it comes to elevated and cozy day to night wear. So grab a new loungewear item and share some wearable West Coast style around.