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Tag Archives for lingerie store

20 years of FYL

20 Years….How did that happen so quickly? Especially considering I’m still only 29! 😉

20 years for me equals 3 expansions, 2 kids, a husband/business partner that I haven’t killed (yet;), over 20 staff, a website division, in-house photo studio, more changes than I can count (the internet wasn’t even around when I started FYL… Wrap your head around that!), lots of mistakes made & lots of opportunities seized!

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Not Your Grandmother’s Bra Store

Picture this: A frustrated woman is shopping at a trendy lingerie store in her local mall. She is surrounded by a pile of 20 or so bras that looked cute on the hanger, but WILL NOT support her beautiful bust. The ill-fitting contraptions she’s trying are pinching, puckering and poking her in all the wrong ways. She sighs.  She knows there are places that might cater to her needs but cannot fathom the fact that she – a modern, fashionable woman – should have to settle for her grandmother’s full support bra. Sound familiar?

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