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Luxury, Fashion and Function – What’s Not To Love About Empreinte?

I know that for the majority of us, putting a lot of thought into what we wear under our clothes is usually the last thing on our minds. But after a long day at the office or chasing after the kids, what is the first thing to wiggle out of place, start to chafe or ride it’s way up your backside? Right – those sneaky, ill-fitting undergarments.

Likewise, how many of us are willing to make an investment into our lingerie wardrobes on an annual basis? We don’t always think about the quality, comfort and fit of our bras and panties when crossing them off our shopping list. We find something that looks like it will do the job and we’re onto the next task.

But what if we took a few extra minutes and truly made an vested interest in our selves and what we put on our bodies; to truly honour our figures, our daily comfort and our closets – all with one bra? I assure you that the pay off is well worth it.

And since 1946, Empreinte has been here to help us reach our luxurious bras goals and to set us on the path towards our best breast life.

Empreinte is a luxury lingerie brand from France with a focus on building a better and more glamourous bra experience for every woman. Lingerie from Empreinte is built with wearability, comfort and luxury in mind; their bras are created unlike any others in the world. Every Empreinte bra is made with the full busted woman in mind.

  1. Their gorgeous cups are always made from tulle, lace or microfibre to provide a sturdy, reliable and durable fit. There is no elastane fibres in their cups, like many other brands. Overtime, the cups will not lose their shape and will hold you securely all day long.
  2. The back bands have been researched and designed so that they will always return to their original shape. Again, these are not features like many other brands that will stretch and loose their fit over time.
  3. Empreinte bras have a “chimney” back: a special construction that centers and balances the weight of the breasts, creating a balance between the middle of the back. Comfort and long wear are always the main goals. The straps are designed to ensure that they will not slip off your shoulders as the day wears on.
  4. Empreinte’s bra straps have a low degree of elasticity, only stretching 30% unlike the industry standard,  50% stretch.  Empreinte’s specific elasticity guarantees a longer life for the bra. And less stretch means a higher and firmer looking breast.
  5. Empreinte uses a full, closed underwire in the underside of each bra. A closed underwire is extremely slimming and slenderizing. Their underwires are thicker and more sturdy than standard bras, ensuring they lie flat on the body and do not twist.

With hand made detailing and architecturally inspired shapes and designs, there is a lot of extra love that goes into the creation of each Empreinte style. And yes, the price of each piece reflects all of these amazing benefits.

These luxurious items are absolutely investment pieces for your wardrobe. But with gentle care, each Empreinte piece will more than pay for itself time and time again.

I was skeptical of the price differences when I first encountered Empreinte in comparison to other high end brands. As a large busted woman, would the expenditure be worthwhile? But after I slipped the proper fitting and exactingly placed Cassiopee onto my frame and saw my new figure under my clothes, I was sold. I have never experienced such a life changing piece of clothing. The rounded shape, close fitting underwire and gorgeous lace have made this one of my most favourite articles of clothing and I still revel with delight every time I put it on. Paired with the matching shorts, this is easily one of my husband’s most favourite looks as well.

Every season there is a new collection of colours and breath-taking styles from Empreinte. The hand stitched lace embroidery, elegant charm or bow details and deliciously designed matching panties make these collections a must see ever year. I always look forward to trying the new collections on and dreaming about what to treat myself to for the coming year.

Be sure to consider the revolutionary power of a luxurious and uplifting bra such as the many beautiful offerings from Empreinte the next time you stop by Forever Yours Lingerie for your next fitting.

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Dita Von Teese Comes to Canada – and Only at Forever Yours Lingerie

Just like the changing leaves, cool mornings, and that cup of pumpkin spice in your hands, something fresh and new is in the air at Forever Yours Lingerie. In our quest to bring you the most beautiful, accessible and well-fitting lingerie we can find, the team here at FYL are so very excited to announce our newest brand…

The pure magic and enchantment of Dita von Teese has come to Canada! And Forever Yours Lingerie is so honoured to be the exclusive hosts of these amazing and iconic pieces of luxurious lingerie.

As a fashion icon, Dita Von Teese has taken her illustrious burlesque stage show around the world. She embodies femininity and a desire to celebrate the female form. Her unique vintage style has gained its own following across the globe. Christian Louboutin creates all of the shoes for her shows and her costumes never fail to surprise and delight.

I am honoured to have my lingerie debut globally with premium retailers that represent style and sophistication. I’ve taken inspiration from my own vintage collection to create beautiful lingerie that captures the spirit of retro glamour while being accessible and functional for moments of everyday beauty and luxury”. – Dita Von Teese

With her own sense of grace in mind, timeless design, contemporary wear and accessibility, and deluxe details are the guiding principles of all Dita’s collections. Woman have always had curves. Her styles, with velvet straps, embroidered lace and sheer revealing panels, are made to celebrate those curves.

These alluring collections personify modern-day glamour, sex appeal and Dita’s love of everything burlesque.

The Dahlia collection with exquisite floral embroidery and soft velvet straps are the shining example of how small details can elevate a piece from basic to brilliant.

Dita Von Teese Dahlia

Sheer Witchery, with a perfect blend of nude underlay and delicious black floral lace and tulle accents, is everything you want your lingerie to be.

Dita Von Teese Sheer Witchery

In classic black or rich jewel tones, there are underwire and non-underwire bras with matching panties in all styles. There are sexy vintage garter belts and seductive chemises with coordinating robes. Delightedly, there is something for everyone. For the time being, the bras are sized from B to F cups with G and H cups due to arrive in early 2018.

Be the very first to shop this exciting brand, both in-store or online, starting September 15th. We can’t wait for you to fall in love with Dita and her gorgeous style as much as we have!

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The Beauty of Bralettes

Let’s be honest – there’s nothing quite like coming home from a long, hard day and being able to immediately get cozy. Now ladies, what is the number one action that instantly leads to relief and comfort? Reaching our hands up the back of our shirts and letting that clasp go… free the girls! Now while your bras should never, ever be that uncomfortable or have the ability to hurt you, there is something to be said for allowing your skin and shoulders a little freedom from the hours making your breast look fantastic in that properly fitting bra.

But what about those days off made for cute sundresses, lazy afternoons with friends or relaxing weekends spent shuffling around the house? Do we really want to bustle up and clasp our beloved boobies into our everyday brassieres? Not always.

Enter the bralette!

Sweet, simple, less confining, more comfort.

In recent years, the bralette has made a huge burst onto the fashion scene. From perfectly plain non-underwire pairings made to be worn in bed to lavish lace numbers that are meant to be seen and swooned over, the bralette is a must have comfort staple in any woman’s lingerie wardrobe.

Now I know exactly what you’re thinking… “Hold on a minute lady. There’s no way that a bralette is going to support, let alone cover, my gorgeous double G’s”. And you may have a point. But not all bralettes are made to only be enjoyed by our lovely sisters from the itty bitty tittie club. I hear your concern because when scrolling through my Instagram feed or browsing fabulous fashion pins on Pinterest, I have the same misgivings. All we tend to see are bralettes that highlight fashion over function and that certainly will not work for everyone.

But I am here to alleviate your fears my busty and voluptuous friends. Sure there are many flirty and flimsy bralettes to choose from, but I assure you, not all bralettes are created with only the small chested in mind. More and more well known, and well trusted, lingerie brands around the world are entering the bralette ring with their own cute and comfortable non-underwire bralette offerings. With large lace coverings to quarter wire side support, there are ways to get that lovely lingerie look without having to sacrifice all hope that your girls will still be able to swing free.

To be completely honest, most bralettes will not provide the same support that you’ve come to expect from your tried and true over the should bolder holders, but some of them will come close and still allow you that coveted comfort that those footloose and fancy free Instagram famous girls have found.

Here are a few of our favourite brands:

Freya Fanices

With new colours available each season, the Fancies bralettes from Freya Lingerie have become instant fan favourites. Hints of lace and plenty of support for even our largest chested staff, these flirty Fancies are a staple in our store.

Cosabella Sweetie Soft Bralette

Made with fine Italian lace, the Sweetie Soft Bralettes from Cosabella come in a plethora of pretty colours and are perfect for under any brunch worthy outfit.

Leto Bralettes

Leto and their bralettes have been an exciting discovery with many styles made to fit up to a 3X. Fill your boots with any trend you desire: strappy, cut-outs, floral. The Leto range has it all and they deliver in comfort and fashion.

Blush Reverie Bralette

Blush Lingerie has perfectly married the longline bra look with the simplicity of a bralette. The Reverie design features triangle cups and small quarter wires for gentle side support. While these are still not bra cup sized, they do provide some of the look and feel of a traditional underwire bra.

There is a whole wonderful world of cute, comfortable and accommodating bralettes available to all the boobs, both big and small. Try a few and find your favourite. You’ll be living your best bralette life in no time!

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Travel Essentials – Let Us Help You Pack!

Planning a holiday with the kids this Spring Break? Maybe you’re lucky enough to be jetting off with your significant other or on a spontaneous trip on your own. Whatever you get up to, we want to help make your escape as fashionable and comfortable as possible. Many travel essentials are waiting for you in our store. Read on to discover some travel tips and tricks we bet you didn’t know when it comes to bras, panties, swimwear and lingerie!

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