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Tag Archives for plus size

U.S. vs U.K. Sizing – What’s the diff?

Many women come to forever yours lingerie to find their true bra size. Usually upon their first time visiting us, we ask what size they are currently wearing. Once they tell us, we ask, “Is that in U.S. sizing?” The response is usually a very confused look! Of course it is! Why the heck would Canadians be expected to understand U.K. sizing!? Well, the answer is simple, you’re not, and 90% of women in North America are in the same spot as you! But fear not because today we are taking you to bra school. Before we understand U.K. Sizing, we need to understand U.S sizing. Doing it the other way around would be like having dessert before dinner! Let’s save the best for last.

Many of you have probably visited large American chain lingerie shops, and some of you may have even gotten measured in these stores. 9 times out of 10, these stores will tell you you are a DD and most likely 2-4 inches larger around the ribs than you really are. Why would they do this you may ask? Simply put, it’s because they don’t have a size large or small enough to fit you properly. Understanding bra sizing takes months and even years to properly learn. (Our fit specialists go through 3 months of intensive training, but the learning doesn’t end there!)

 

Your band size should reflect the measurement around the ribs – Photo by Brian Perkins

 

The number one quick fact that I can teach you here today that will make your life easier is this; there is no such thing as one cup size. What do I mean by this?

A woman wearing a 30D is standing beside a woman wearing a 42D, obviously their body size is completely different, but they are both in a D cup sized bra. Their breasts are most definitely not the same size! The band size of a bra effects the cup size. Every time you increase the band measurement, the cup increases in size as well. Are you still with me? I know, it’s pretty confusing. Here is another example.

 

Luciana and Rebecca both wear and ‘E’ Cup even though they have different size busts. Cup size is relative to the band size.

 

A lady goes into a North American chain lingerie store that carries bras that go up to a DD size cup. She measures 34 inches around her rib cage. The store clerk can see that her breasts look far too large to fit into a 34DD, but they try it on anyway and her breast tissue is spilling out all over the place. The clerk knows she doesn’t have a cup larger than a DD, but she knows that in a 38DD, the cup is much larger and so they try that on. Perfect, (not really, but hey, she can only work with what she’s got!). Now in the 38DD, all the woman’s breast tissue is in the cup, so that must be her size right? Wrong, she is now in a bra that is 4 inches too big around which is the most important part of a supportive bra.

This is an example of someone wearing a US size before and a UK size after. Many women fit into the US sizing at large lingerie chains, but most of us do not! Check out more Before and After photos by clicking the image above!

 

Wondering what your bra size is? Check out our UK Bra Size Calculator HERE!

 

When the band of a bra is not tight enough to anchor itself on your rib cage, you are losing lift and support. That’s when you run into back pain, the bra shifting back and forth on your breast tissue causing discomfort, the dreaded underboob sweat, and a whole slew of other nasty problems. So what is the fix? Unfortunately in US sizing, there isn’t one. But don’t lose hope, fortunately in the U.K. they’ve got it all figured out!

Time for dessert! Here at Forever Yours Lingerie we carry up to an O cup in UK sizing. Usually when I tell people that, they say, “Like, O as in OMG!?” Yes! But when you understand that the band size effects the cup size, it isn’t as scary as it sounds, and when you are in a properly sized bra and you look and feel amazing, who cares what the size tag reads!

U.K. Sizing is not some crazy different sizing scale. It’s the same as US sizing, but with WAY more options to get the perfect fit. With having such a large range of cup sizes, it is easier to get your band size and proper cup size all in one! So remember that lady we were talking about that measured 34 around her ribs? It turns out, she should actually be wearing a 34G and not a 38DD! In U.K. sizing, a 34G exists and is actually a very common size!

 

Have an idea what your bra size is? Check out our Shop By Size Chart!

 

It is my hope that today’s bra school session puts you more at ease when you shop with us and even when you shop North American stores. Understanding sizing, even on a small scale, will hopefully make your bra shopping experience that much better! And if it’s all too much of a headache, well that’s what we’re here for! Come see us today!

 

    Amanda

                                                                                          – Fit Specialist and Head of Training

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Fitting with Freddy – The World famous Fit Specialist

It was an honour.

We had the pleasure of hosting a two day event with Eveden. Founded in 2001, Eveden provides some of the largest names in the bra industry including Elomi, Goddess, Freya and Fantasie. Striving for substantial quality and femininity, these brands are well known and sought after in the world of bra fitting.

 

And so is Freddy.

Frederika (Freddy) Zappe is Eveden’s National Fit Specialist. Freddy travels worldwide, training, educating and inspiring people from all walks of life. We can’t help but be star struck in her presence!

 

Last Thursday, September 13, 2018 was the first day we’ve closed up shop for a dedicated day of staff training! It was 4 hours of education, laughter, and inspiration with Freddy, Paula (our regional representative), Heather (Canadian ales representative) and Laurel (Senior Vice President of Sales). Talk about a bunch of boss babes, am I right? Freddy’s many years of experience in the bra industry has provided us with a deeper understanding of why we do what we do at FYL. From teachings to fitting tips, professionalism and simply making women feel incredible, we were all hooked in by every word she said.

Freddy also brought her famous “barley boobs” (pink bags filled with 8 pounds of barley that you hang around your neck to demonstrate the weight of average size 38F breasts) Sounds pretty sexy right? Totally not meant to be sexy, but rather to drive home how crucial it is to wear a supportive bra, especially if you have larger breasts. Freddy’s favorite ploy is to get a man to put them on, and there’s only one man here at FYL…Brian, co-owner and Sonya’s husband!

He was the best sport and will always “take one for the team”…and the FYL team wildly demonstrated with their applause & hoots that they wanted him to be our boob model!  I’ve always known that the bra band should sit completely parallel to the floor, but Freddy was able to eloquently illustrate and explain why. The strongest part of the back is the mid back, which is exactly where that band should sit. If the band is too high (or less commonly too low) we’re adding weight and pressure to a part of our body that is less capable to carry the weight. Interesting, right?

 

Following the boob talk, we had a chance to have some ‘real-talk’. Freddy has always ensured that there is time to get feedback from us on products from Eveden. It provides a safe space for us to offer brutally honest opinions on what we love and hate about the products, as well as what our customers want to see in upcoming seasons, knowing that something will be done with it. She listens intently with the purpose of offering solutions and change. Freddy is the woman to get things done.

Then it was time for some hands on training! A number of the staff were so excited to try Eveden products, even next seasons samples, eek! This allowed us to show Freddy and the others not only Eveden products on multiple bodies, but other brands as well. With an open mind and eagerness to learn, the Eveden team embraced this as an opportunity to learn more about brands and products other than their own.

In the evening, Freddy provided a talk to a group of guests that signed up for an evening with Freddy. She was able to provide the knowledge and inspiration about bras and fittings that we were fortunate to receive earlier in the day, as well as some really heartfelt talk about confidence, feeling like we are ‘not good enough’, and how we start overcoming that… There were tears and some big revelations by some of the women attending!

With appies, bubbly, swag and giveaways, it made for a fun and exciting evening!

 

We will be looking to have Freddy back annually for an information evening. The Bra Industry is overwhelming, confusing and often dreaded by many people with a bust. Freddy has the ability to take the unknown and the intimidating and turn it into something fun and relatable. I strongly suggest signing up for tickets when she’s here next, as you’ll walk in confused, and walk out inspired. How many people do you know that can do that for you?

Freddy changes lives. I strongly suggest you take the opportunity for her to change yours.

 

Fit Specialist and Die-Hard Freddy Fan

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How to ACE your Casting Call

The word is out, the message has been spread…And it’s almost time! The Forever Yours casting call for our big annual Fashion Show is this Thursday! (January 21st, 2016)

Wanna leave a memorable impression with us? (and perhaps get chosen to be our newest runway model!) Keep on reading and find out how to razzle dazzle your audition…

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Travel Essentials – Let Us Help You Pack!

Planning a holiday with the kids this Spring Break? Maybe you’re lucky enough to be jetting off with your significant other or on a spontaneous trip on your own. Whatever you get up to, we want to help make your escape as fashionable and comfortable as possible. Many travel essentials are waiting for you in our store. Read on to discover some travel tips and tricks we bet you didn’t know when it comes to bras, panties, swimwear and lingerie!

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Where is the Plus Size Section?

We often have new customers that come into the store already knowing that we carry all sizes (what the industry would label as straight sizes and plus sizes) and will ask…’Where is your plus size section?’ ‘Everywhere’ is always my response. Here’s why…

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